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Tech Support & PPC Blog

Expert insights on call tracking, PPC campaign strategy, and lead generation for tech support and call center operations.

PPC Strategy

PPC Call Campaigns in 2026: How Google's AI-Qualified Call Conversions Changed the Game

Analysis of Google's April 2026 update replacing call duration with AI classification, its impact on Smart Bidding, and what advertisers must adjust in their campaign setup.

Alex Chen May 25, 2026 12 min read

Call Tracking

Call Tracking Setup Guide: Connecting PPC Keywords to Phone Leads

Step-by-step guide to setting up call tracking with dynamic number insertion, Google Ads integration, and keyword-level call attribution for tech support campaigns.

Alex Chen May 28, 2026 15 min read